Ken: Most radio stations have the following managers:
GENERAL MANAGER - This is the person in charge of the entire radio station. He or she oversees all departments. The G.M. usually has a sales, and sometimes a programming background. It's his or her job to make sure that all executives at the station are working towards the same goal of increasing or maintaining revenues, and ratings.
SALES MANAGER - The sales manager answers to the general manager, and is in charge of raising revenue to the keep the station on the air. Several salesmen work with this manager in convincing local businesses and big corporations to advertise on the station.
BUSINESS MANAGER - This individual attends to the station's monetary affairs. Making sure employees are paid, making sure the station's bills are paid, and making sure those to bought advertising on the station made good on their bills.
OFFICE MANAGER - The office manager helps the general manager manage the clerical aspects of his or her job. This person may also supervise secretaries, and receptionists, while keeping a handle on in-office functions.
PROGRAM DIRECTOR - This manager answers to the general manager, and sometimes the sales manager. The program director is in charge of the station's format, and all shows placed on the air, with the mission of making the station attractive to the greatest number of listeners. He or she also managers the air personalities, and decides which songs are broadcast. Sometimes works as a part time or full time disc jockey.
MUSIC DIRECTOR - Makes sure the songs the program director selects are aired in the right order, at the proper time. Is also responsible for maintaining music collection. Usually works as a full time disc jockey as well.
PRODUCTION DIRECTOR - This individual is in charge of all the pre-recorded promotional, and commercial announcements on the air. He or she records spots to the advertisers liking. May also work as a part time disc jockey at the station.
NEWS DIRECTOR - The person responsible for the station's news, and frequently public affairs coverage. Usually answers to the program director.
ENGINEERING DIRECTOR - In charge of keeping the station on the air and sounding good. Also maintains electronic equipment.
PROMOTIONS DIRECTOR - Keeps the station in the public eye, with publicity stunts, and community involvement. Assigns air personalities to take part in local events.
They may not be managers, but their work is very important....Board Ops – Board operators control what sound is on the air, and make sure the station sticks to its schedule.
IT People – Information technology workers make sure the computers, and internet connections are functioning properly.
